Yu Televentures has launched its newest smartphone and the company's first premium flagship device Yu Yutopia in the Indian market. For the fifth handset, the Yu Yutopia, the company is aiming at the high-end smartphone market.
The phone runs on Cyanogen OS 12.1, which is based on Android 5.1.1 Lollipop. The phone also includes a new service called 'Around YU', which integrates multiple services in collaboration with companies like Zomato for ordering food, Scandid for shopping, Ixigo for travel bookings, Ola, Taxi for Sure and Easy Cabs for booking cabs. The goal is to integrate the services from these companies into one app so you can find everything in one place without having to install their individual apps.Customers will also get a six-month subscription to the music streaming service Gaana.
The YU Yutopia is Priced at Rs. 24,999, the smartphone will be sold online exclusively via Amazon India - Pre-bookings starts today and the phone will go on sale December 26 onwards
Yu has also announced an Assured Upgrade Programme, meant to give Yutopia buyers the option of an assured upgrade to Yutopia 2.Yutopia owners can avail of a 40 percent
cashback when buying the new smartphone and
exchanging the old one.
Commenting on the launch, Mr. Rahul Sharma, Founder, YU Televentures said, “We are extremely euphoric to complete our first year with a bang as today’s launch reaffirms our promise of doing everything that’s exciting and new. YUTOPIA is a revolutionary product that is packed with the compelling ‘Around Yu’ services, making the smartphone literally five years ahead of any other device.”
Commenting on the partnership with YU, Kirt McMaster, CEO of Cyanogen Inc said, “Cyanogen is excited to continue our partnership with YU with the launch of YUTOPIA. We built Cyanogen OS to be a better Android, with thousands of enhancements beyond stock Android. We know that consumers will love YUTOPIA’s impressive combination of hardware and Cyanogen OS.”